Is AllYouPlay Legit? An Authorized Store With a Cashback Twist

AllYouPlay is a PC game store that often appears in price comparisons with very competitive numbers, but unlike keyshops it belongs to the authorized resellers — it buys and sells through official channels, not through a gray-market marketplace. That makes the safety question much simpler. Here’s how it works and what sets it apart.

How AllYouPlay works

AllYouPlay gets its keys through official publisher and distributor channels, so you buy directly from the store, not from an independent reseller. The company stands behind every key, which means the same level of trust as Steam, Fanatical or Green Man Gaming — and practically zero risk of a key being revoked over a disputed origin.

That’s why authorized resellers are labeled Official store on ulov.gg, as opposed to marketplaces like G2A, Kinguin or Eneba. The full difference is in official store vs marketplace.

What sets it apart: getting part of your money back

AllYouPlay’s distinctive feature is a scheme that rewards buyers by returning part of what they spend (a cashback-style mechanism), which effectively lowers the price below the one shown. Together with seasonal promotions and competitive base prices, that makes it interesting for someone who buys regularly. All of it is ordinary retail — no middleman, no unknown key origin. How exactly the return is credited (to your account, as credit for the next purchase, and so on) is defined by the store’s current terms, so read them rather than assuming.

What to check

• Key region. Even at an official reseller, check the region in the listing, especially if you’re buying from outside the EU. See game key regions explained.
• Activation platform. Mostly Steam; check if the game exists in several versions.
• The cashback terms. Read how the money-back mechanism actually works — where it’s credited, when, and whether it expires — so you know what you’re really getting.
• Redeem on the right account, the one you actually use.

As with other authorized resellers: no seller ratings, no paid buyer protection, no worrying about a key’s origin.

What buyers report

The overall impression is positive: reliable key delivery, competitive prices with a cashback buyers appreciate, and support without major complaints. The rare gripes concern the region of an individual key or unclear cashback terms — nothing that touches the safety of the purchase itself. That’s the profile of an official store, not a marketplace.

The verdict

AllYouPlay is a safe and interesting choice: an authorized reseller with an official supply chain, and a money-back scheme that sets it apart for frequent buyers. If you’re choosing between AllYouPlay and a keyshop at a similar price, the authorized reseller is the safer pick. Watch the region and read how the cashback works so you get its full value.

To see where your game is cheapest right now — with the context of who is official and who is a marketplace — browse the game catalog: stores side by side, with price history. We don’t currently track AllYouPlay’s prices directly, so use the catalog as the benchmark for a fair price today.