Sporting Goods Shop — cheap CD keys, compare prices
Is it worth buying?
- Reviews are excellent. (Steam 97%)
- The price is at or near its all-time low — a good time to buy.
Estimate based on public reviews (Metacritic/Steam) and price history — the final call is yours.
About the game
Sporting Goods Shop is a business simulation about running a sporting goods store, where players sign deals with major brands, order stock, hire staff, and expand their business. Players can also run customer contests, and the game supports both solo play and play with friends. The title is currently in early access, developed and published by Business Tycoon in 2025.
Best price today
€4.20
all-time low: official €7.07 · keyshop €4.20 near low
On Steam: €11.79 — you save 64% here
The cheapest Sporting Goods Shop key right now costs €4.20 at Kinguin — the best of 6 compared offers. The lowest price we have recorded for this game: €4.20. The cheapest official store price is €11.79 at Fanatical. — the best offer is €7.59 (64%) cheaper.
The average low over the past 4 months was €6.19.
Prices as of
Fanatical Official store
Steam Official store
No offers match these filters — try widening them.
Listed seller price shown — payment fees may vary by method.
There are also offers of another kind (Gift) — show (1)
These are not ordinary keys. A gift is usually region-locked and arrives through someone else's account — if the region does not match, the game will not activate. An account means you get someone else's login: the game never becomes yours, and it breaks Steam's rules. A DLC or a bundle is not the base game. That is why none of them count towards the price at the top of the page.
Sporting Goods Shop prices by store 6
| Store | Type | Price |
|---|---|---|
| Kinguin | Marketplace | €4.20 |
| G2A | Marketplace | €6.18 |
| Instant Gaming | Marketplace | €10.00 |
| Driffle | Marketplace | €11.34 |
| Fanatical | Official store | €11.79 |
| Steam | Official store | €11.79 |
Lowest — official stores
€7.07
Sept 2026
Lowest — keyshops
€4.20
Sept 2026
Price history
last 89 daysMonthly price lows
| Month | Lowest official | Lowest keyshop |
|---|---|---|
| Oct 2026 | €11.79 | €4.20 |
| Sept 2026 | €7.07 | €4.20 |
| Aug 2026 | €8.25 | €8.11 |
| Jul 2026 | €8.25 | €8.40 |
Lowest in-stock price per month from our price history; the current month is the low so far.
How to activate your key
- Steam key — open the Steam client → Games → Activate a Product on Steam → enter the key. Stores with this activation: Kinguin, G2A, Instant Gaming, Driffle, Fanatical, Steam
Price alert Catch alert Price alert
Confirm in our Telegram bot — no account, no spam.
All-time low so far: €4.20
System requirements
| Minimum | Recommended | |
|---|---|---|
| OS | Windows 7 64-bit | Windows 8 64-bit | Windows 10 64-bit | Windows 7 64-bit | Windows 8 64-bit | Windows 10 64-bit |
| Processor | Intel Core i5-9400F | AMD Ryzen 5 3600 | Intel Core i5-11400F | AMD Ryzen 5 5600x |
| Memory | 8 GB RAM | 16 GB RAM |
| Graphics | NVIDIA GeForce GTX 1050 | AMD Radeon RX-580 | NVIDIA GeForce GTX 1060 | AMD Radeon R9-290X |
| Storage | 1700 MB available space | 1700 MB available space |
Similar games
About this game — FAQ
Does Sporting Goods Shop have co-op?
Yes, Sporting Goods Shop supports online co-op.
Does Sporting Goods Shop have multiplayer?
Yes, Sporting Goods Shop has multiplayer.
Can Sporting Goods Shop be played single-player?
Yes, besides multiplayer modes, Sporting Goods Shop can also be played solo (single-player).
What languages does Sporting Goods Shop support?
Sporting Goods Shop is available in: English, French, Italian, German, Spanish - Spain, Czech, Dutch, Hungarian and 13 more.
Does Sporting Goods Shop use Steam Cloud saves?
Yes, Sporting Goods Shop uses Steam Cloud, so your saves sync across devices.
FAQ
Where is the cheapest place to buy a Sporting Goods Shop key?
The cheapest Sporting Goods Shop key is currently sold by Kinguin for €4.20. That is the best of 6 offers we compare; prices are refreshed regularly. The lowest price we have ever recorded for this game: €4.20.
How much does Sporting Goods Shop cost?
Sporting Goods Shop currently costs from €4.20 — the cheapest offer across the stores we track. For comparison, the game costs €11.79 on Steam, so buying a key saves you about 64%.
Is Kinguin an official store or a keyshop?
Kinguin is a keyshop (marketplace) where independent sellers list keys, so prices are often lower than in official stores. Every offer on ulov.gg is clearly labeled with its store type.
Are keys from these stores legal?
Buying is legal — keys come from the grey market, so a small deactivation risk exists. So before paying, check the seller's buyer protection.
Which key region should I pick?
Global activates everywhere. Regional keys (Europe, North America, RU-CIS) only work on accounts from that region — use the Region filter to match your account.
What is an activation platform?
The service where the key activates — Steam, GOG, Epic or the publisher's platform. A key for one platform won't work on another, hence the separate filter.
What's the difference between editions?
Standard is the base game; Deluxe usually adds an expansion or bonus content. The edition filter shows exactly that variant, with no mixed prices.